Building Zuper Zone: A high-touch B2B customer community

Zuper was ready to deepen relationships with its customers, but didn’t yet have a dedicated space for ongoing dialogue, feedback, or shared learning. Unlike open or social-led communities, this was a closed, B2B ecosystem. It needed to be high-signal, high-trust, and clearly valuable for existing clients.

That’s where I came in.

What I built

I led the creation of Zuper Zone, Zuper’s first customer-only Slack community, a focused space for users to connect with each other, engage with the product team, and stay in sync with upcoming features and releases.

This work was different from my past community-building efforts. The audience here wasn’t just developers or enthusiasts; it was Zuper’s paying clients. That meant every interaction needed to feel intentional, relevant, and worth their time.

I collaborated closely with the Head of Product Marketing and the CMO to make sure the community wasn’t just active, but useful.

My approach

• I designed the community framework to reflect real customer needs, not vanity metrics. That included channels built around product areas, feedback loops, feature discussions, and peer-to-peer learning.

• I built a content pipeline that featured case studies, customer stories, product roadmap previews, and exclusive updates—always with clarity and value in mind.

• I set up automated workflows for onboarding, check-ins, and welcome journeys to ensure every customer felt seen and guided.

• I worked closely with the sales team to onboard members from over 100+ customer accounts in the first two months, using warm intros and targeted invites.

• I introduced monthly syncs, structured content calendars, and Slack integrations to keep the community active without it feeling forced.

Key wins

• Built Zuper Zone from zero, establishing its tone, structure, and systems.

• Onboarded members from 100+ customer accounts within the first 3 months.

• Designed automated onboarding journeys and engagement workflows to scale without losing the personal touch.

• Created a content system tailored for B2B clients, focused on product value and peer insight.

• Built trust and alignment across internal teams, especially product, sales, and marketing.