Thoughts on community, content, and growth

Real stories, frameworks, and lessons from building communities that drive adoption, retention, and brand equity, shared from the frontlines.

Illustrative line chart comparing two strong LinkedIn posts a week against daily posting over six months in founder-led marketing

Founder-Led Marketing for Seed-Stage Startups: 2026 Guide

Sep 28, 2026

By Priyanka Kasture

Founder-led marketing for seed-stage startups on LinkedIn: how often to post, which formats work, and when to bring in help. By Priyanka Kasture.

Illustrative line chart comparing two strong LinkedIn posts a week against daily posting over six months in founder-led marketing

Founder-Led Marketing for Seed-Stage Startups: 2026 Guide

Sep 28, 2026

By Priyanka Kasture

Founder-led marketing for seed-stage startups on LinkedIn: how often to post, which formats work, and when to bring in help. By Priyanka Kasture.

Illustrative line chart comparing two strong LinkedIn posts a week against daily posting over six months in founder-led marketing

Founder-Led Marketing for Seed-Stage Startups: 2026 Guide

Sep 28, 2026

By Priyanka Kasture

Founder-led marketing for seed-stage startups on LinkedIn: how often to post, which formats work, and when to bring in help. By Priyanka Kasture.

Chart comparing user growth with and without community marketing over time

Community-Led Growth: The Growth Channel Most Startups Still Ignore

Jul 2, 2025

By Priyanka Kasture

Why community compounds instead of spiking, what founders get wrong about it, and the systems that make it actually work, from someone who's built it for AI, Web3, and SaaS startups.

Chart comparing user growth with and without community marketing over time

Community-Led Growth: The Growth Channel Most Startups Still Ignore

Jul 2, 2025

By Priyanka Kasture

Chart comparing user growth with and without community marketing over time

Community-Led Growth: The Growth Channel Most Startups Still Ignore

Jul 2, 2025

By Priyanka Kasture

Illustration contrasting common misconceptions of community marketing with how it actually works

What People Think Community Marketing Is vs. What It Actually Takes

Jul 5, 2025

By Priyanka Kasture

The common misconceptions founders have about community marketing, and the unglamorous work that actually makes it succeed.

Illustration contrasting common misconceptions of community marketing with how it actually works

What People Think Community Marketing Is vs. What It Actually Takes

Jul 5, 2025

By Priyanka Kasture

Illustration contrasting common misconceptions of community marketing with how it actually works

What People Think Community Marketing Is vs. What It Actually Takes

Jul 5, 2025

By Priyanka Kasture

Illustration representing lessons learned from building an online community from scratch

What I Wish I Knew Before Building My First Community

Jul 10, 2025

By Priyanka Kasture

Five lessons from building one of India's largest AI communities from scratch, before "community-led growth" was a term anyone used.

Illustration representing lessons learned from building an online community from scratch

What I Wish I Knew Before Building My First Community

Jul 10, 2025

By Priyanka Kasture

Illustration representing lessons learned from building an online community from scratch

What I Wish I Knew Before Building My First Community

Jul 10, 2025

By Priyanka Kasture