About Priyanka Kasture
AI and Web3 growth marketer building community-led growth for early-stage startups. Founder of Age of Geeks, a 500,000+ member AI community.
Who I am
I'm an AI & Web3 growth marketer working with early-stage startups on community-led growth, content, GTM strategy, and founder-led marketing. I started in 2016 building what became one of India's largest AI communities, growing it from nothing to 500,000+ members before "AI" was a mainstream conversation. That early experience shaped how I think about growth: not as a set of channels to run, but as trust built one real interaction at a time.
I'm an IT engineer by training, which is part of why I end up close to product and technical teams, not just marketing ones. Since 2016, I've worked across 10+ early-stage startups spanning AI, SaaS, Web3, and education, contributing to communities and audiences that now total over 1 million members combined across Discord, Telegram, Slack, LinkedIn, and Instagram.
I'm based in Pune, India.
What I specialize in
Community-led growth for AI, Web3, and SaaS startups
GTM strategy and product launches, including token generation events
Product positioning and lifecycle marketing
Content systems that don't require a full in-house team to run
Founder-led marketing and personal brand building
Web3 community and ecosystem growth (Discord, Telegram, token communities)
Product marketing for technical, hard-to-explain products
Companies I’ve worked with
Blockster: GTM strategy, product launch marketing, messaging, onboarding and lifecycle marketing, marketing workflow automation
Tonomy: GTM strategy, token launch (TGE) marketing, positioning, community building, AMAs and webinars, influencer/KOL management, ecosystem communications, developer relations
Zuper: Customer community building, customer marketing, case studies and testimonials, customer education, webinars
Redbelly Network: Content, social media marketing, community building, ambassador program management, events (AMAs and podcasts), team leadership
Kualitee: Community management, content strategy, product feedback loops
MarkovML: Community-led growth, content marketing (blogs, newsletters), social media management, team building, developer relations
Age of Geeks: Community building, content strategy, brand partnerships, campaign management
The Apprentice Project: Brand strategy, communications, corporate partnerships, content team management
Hypd: Site development, technical copywriting, product marketing collateral development, graphic design, outreach, social media
Fateswap: Community building, marketing strategy, content marketing, graphic design, agency management
My approach to community-led growth
I take a psychology-first approach to marketing. I care about making products feel human, intentional, and culturally relevant, whether that's through positioning, onboarding, content, or community experiences. Growth doesn't come from hacks. It comes from understanding people deeply enough to build systems they actually want to engage with.
In practice, that means:
Structure before scale. The systems that make a community work (onboarding, feedback loops, content cadence) need to exist before the community is large enough to need them, not after.
Real conversation over broadcast. A community that only receives updates from you is an audience, not a community.
Compounding over spiking. Community doesn't produce week-one results. It produces six-month shifts in where your best customers and product feedback come from.
Closing the loop with product. The community function shouldn't sit in a marketing silo. The best feedback and feature requests get routed to product teams directly from community conversations.
Numbers I'm proud of
10+
Early-stage AI, SaaS, and Web3 startups I've worked with.
1,000,000+
Combined members across the communities I've built and scaled.
$250,000
In marketing budget I've successfully managed across clients.
1500+
Influencers and UGC creators managed across campaigns.
30+
People led across marketing and community teams.
Speaking engagements
I've spoken as a TEDx speaker and at institutions and companies across India, including NIT Calicut, Manipal University, SRM University, Lovely Professional University, Vellore Institute of Technology, Dhirubhai Ambani Institute of Information and Communication Technology, SNDT University, PICT, TomTom India, Securly Software, Globant India, TapChief, and GS Labs.
TEDx talk: "Building India's Largest Machine Learning Community", TEDxPVGCOET (watch here)
Media and features
Tech My Breath Away podcast: a two-part conversation on building Age of Geeks (formerly ML India), hosted by Abbhinav and Debayan (2023)
VerboseLog podcast, GDSC PVGCOET: on the inception and growth of ML India, hosted by Adwait Bhope
5 Minutes Engineering Podcast (Hindi): on building Machine Learning India
"The Importance of Building an Online Community": YouTube feature on founding Machine Learning India (2020)
Your questions
answered.
01
What kind of startups do you work with?
I primarily work with early-stage startups across AI, SaaS, Web3, developer tools, and emerging tech. Most teams come to me when they have a strong product but need help with positioning, growth, content, GTM strategy, founder branding, or community-led traction.
02
Do you only help with strategy, or execution as well?
Both. I work across strategy and execution. That includes GTM planning, messaging, content systems, social media, founder branding, community building, launch campaigns, partnerships, and growth experiments. I’m usually most effective when I’m involved closely enough to help ideas actually get shipped.
03
What makes your approach different from a traditional marketing agency?
I work more like an embedded growth and marketing partner than a typical agency. My approach combines psychology, storytelling, community, and distribution to build trust-driven growth systems that feel human and sustainable, not just “marketing campaigns.”
04
Can you help if we’re still figuring out product-market fit?
Yes. In fact, that’s where a lot of my work happens. Early-stage startups often need clarity around positioning, audience understanding, messaging, onboarding, and feedback loops before scaling aggressively. I help build those foundations.
05
What platforms and channels do you specialize in?
I’ve worked across LinkedIn, X/Twitter, Discord, Telegram, Slack, Instagram, Reddit, and email/community platforms. The focus is less on “which platform is trending” and more on where your audience already spends time and how to build meaningful engagement there.
Pause or cancel anytime
You get a small, specialized team handling day-to-day execution as well as strategy. We run your GTM, community, socials, content, and reporting like an extension of your team.
