The work behind Tonomy’s community breakout
Client
Tonomy
Year
2024
Headquarter
Amsterdam, Netherlands
Here’s how I scaled Tonomy’s community by building and leading the entire content and growth engine from scratch. I turned a fragmented, low-engagement user base into a thriving, 400K+ community through high-performing campaigns, platform-native content, and real-time feedback loops.
Scope of Work
Before I came on board
Tonomy had a promising product but lacked a cohesive marketing engine to support its growth.
Their community was small and scattered across platforms.
Content efforts weren’t driving engagement or brand visibility.
There was no system in place to track or respond to community feedback.
Events and campaigns lacked consistency and reach.
The absence of strategic content and growth systems was slowing down user acquisition, product adoption, and community trust.
Impact (over 12 months)
At Tonomy, I built and led the content, community, and product marketing function from the ground up, fully aligned with business growth goals.
Scaled the community from 5K to 400K across Discord, Telegram, and Twitter.
Created high-performing, platform-native content that consistently drove millions of impressions and strong engagement.
Managed a $100K marketing budget, distributing spend across growth campaigns, events, and agency partnerships for maximum ROI.
Planned and hosted live AMAs and webinars, tripling engagement through better formats and distribution.
Partnered with ecosystem leaders to run co-branded campaigns and build long-term community loyalty.
Set up analytics systems to monitor content and community performance and guide ongoing strategy.
Produced product marketing collateral, decks, landing pages, and event narratives that supported adoption and partner outreach.
Highlights
Twitter numbers:
Content performance:
Owned the entire content process end-to-end, writing, designing, publishing, and engaging, consistently delivering 90K+ impressions and high-impact engagement.
Product marketing collateral:
I wrote and designed this 12-page downloadable guide from scratch, shaping the narrative, visuals, and layout. It breaks down complex concepts, such as decentralized identity, reusable KYC, and AI agents, into clear and engaging content. The piece now anchors Tonomy’s marketing, sales, and community education efforts.
